Brands We've Forged Into Category Leaders
Full case studies across brand identity, performance marketing, SEO, pitch design, and marketing automation.
The Challenge
Solace had strong product-market fit but a brand identity that looked like every other clean-beauty label on the shelf. Repeat purchase rate was stalling and CAC was creeping up as paid channels saturated.
The Approach
- Rebuilt brand identity and packaging system around a distinct visual language
- Redesigned the post-purchase lifecycle with email/SMS sequencing tied to replenishment cycles
- Introduced a loyalty tier structure to reward repeat behavior
The Outcome
Within two quarters, LTV climbed 218% as repeat purchase rate and average order value both rose, reducing dependency on new-customer acquisition spend.
The Challenge
Northbound was three months from running out of cash with a fragmented pitch deck that buried a strong thesis in dense slides and inconsistent narrative.
The Approach
- Rebuilt the investor narrative around a single category-defining thesis
- Designed a full pitch and data-room system, including financial model visualizations
- Coached the founding team on delivery and objection handling
The Outcome
The rebuilt deck closed a $8M seed round in six weeks, with two investors citing the narrative clarity as the deciding factor.
The Challenge
Atlas was spending aggressively on Meta and Google with a 1.8X blended ROAS, unprofitable once factoring in returns and fulfillment costs.
The Approach
- Audited and rebuilt the full-funnel tracking and attribution setup
- Rebuilt ad creative around a conversion-tested hook library
- Restructured campaign architecture around profitability, not just ROAS
The Outcome
Blended ROAS improved to 4.7X within 60 days, with spend scaled 3X while maintaining profitability targets.
The Challenge
Verge relied almost entirely on paid acquisition with zero organic pipeline, leaving the business exposed to rising CPCs and platform policy changes.
The Approach
- Built a topical authority content architecture from the ground up
- Implemented technical SEO and Answer Engine Optimization for AI-driven search
- Stood up a content production system with editorial governance
The Outcome
Organic sessions grew 312% in nine months, with organic now accounting for a third of new trial signups.
The Challenge
Halcyon was expanding into six new markets simultaneously with no centralized system to manage local campaigns, lead routing, or lifecycle messaging.
The Approach
- Built a unified CRM and marketing automation backbone across all locations
- Designed location-aware lifecycle and retention flows
- Stood up attribution infrastructure to compare market performance side-by-side
The Outcome
All six markets launched on schedule with centralized reporting, cutting per-location marketing ops overhead by more than half.
The Challenge
Ferro had no structured lifecycle program. Customers churned silently with no nurture, renewal, or win-back touchpoints in place.
The Approach
- Mapped the full customer lifecycle and designed trigger-based nurture flows
- Built renewal and win-back campaigns tied to usage data
- Implemented a customer health scoring model to flag at-risk accounts early
The Outcome
12-month retention improved 91%, with the win-back program alone recovering a meaningful share of previously lost accounts.