Brands We've Forged Into Category Leaders
Full case studies across brand identity, performance marketing, SEO, product builds, and content production.
The Challenge
Trading social media runs on cropped screenshots. Verus makes reputation provable — and Forjwell was hired to design and build the entire platform.
The Approach
- Discovery & SOW — Requirements, branding, and integrations locked before design began.
- Full UI/UX System — Every page, workflow, and state designed under one credibility-first language.
- PWA Build — Verification, reputation, education, and community — installable on any device.
- Phased Delivery — Milestone releases keep the roadmap accountable, month after month.
The Outcome
Full design system shipped, development milestones landing on schedule, and a credibility engine ready for its first cohort of verified traders.
The Challenge
Jaelen Carson had a label worth building and zero machine behind it. Brands don't fail on product — they fail on system. We built the whole launch stack.
The Approach
- Brand Immersion — Voice and visual tone distilled from references, footage, and a tone brief.
- Storefront Build — A Shopify store structured for the drop model, built to scale per release.
- Content Engine — Raw product footage cut into platform-native IG + TikTok content, on cadence.
- Launch & Retain — Publish, read the data, refine, repeat — growth as a system.
The Outcome
Store live, content engine running, and a repeatable drop playbook the label owns — compounding every month of the retainer.
The Challenge
A New York luxury sustainable-basics label with multi-million-dollar ambitions and no growth engine. Forjwell runs the whole stack — strategy, content, paid, brand, reporting.
The Approach
- Brand Codification — Cream mornings, 2am indie-sleaze black — locked into a full identity book.
- Creative Production — Studio content library, carousels, AI ad creative, motion logo assets.
- Paid Acquisition — Four Meta campaigns; clicks bought at $0.24–$0.42.
- Accountability — 9-page branded analytics report, itemized spend, weekly cadence.
- Conversion Pivot — Follower-objective creative and shop CTAs ahead of physical retail.
The Outcome
1,835 accounts reached, 53.7% of views ad-driven, profile visits up from near zero — now pivoting to conversion ahead of the retail launch.
The Challenge
Julia had the stories — including the breakout “moving countries without a plan” — and hours of raw footage. She needed an edit system: one look, one voice, on schedule.
The Approach
- Intake & Direction — Footage, fonts, colours, references — voice set before the first cut.
- Series Design — 16 narratives mapped; each video a chapter of the same brand.
- Production Sprint — Edited, graded, captioned inside the window.
- Post & Learn — Performance tracked to steer the next phase — a scoped website build.
The Outcome
A raw footage library turned into a publishable branded series — first episode already live, website engagement scoped to carry the momentum.
The Challenge
A podcast with 40+ episodes, a book in progress, a branded car strangers photograph at red lights — none of it connected, none of it converting. Social is breadcrumbs. This is the meal.
The Approach
- Brand Archaeology — Years of scattered assets unified into one premium editorial direction.
- Experience Design — Six experiences designed as one world — plus a hidden page for the curious.
- The Odyssey — A 20-day road trip as an interactive scrolling car animation.
- Commerce Layer — THE VAULT: curated drops, Printful POD, Shopify checkout, digital goods.
- SEO Engine — Journal scaling to 12 articles + 8 recipes as the organic flywheel.
The Outcome
One flagship destination matching the quality of Portia's best content — built to sell, grow the podcast, and compound SEO for years.
The Challenge
Coltan is in every phone screen — its human cost in the DRC goes unseen. The campaign's job: get the whole city through the door, and donations through the site.
The Approach
- Creative Direction — One museum-grade visual concept to carry a two-month exhibition.
- Print System — Exhibition + opening-ceremony designs, print-ready and digital.
- Social Series — Ten posts sequenced like a story arc, full copy included.
- Film & Publish — Two scripted films, published across IG, FB, and a new LinkedIn.
The Outcome
A complete campaign engine live before opening night — first assets published ahead of July 10, dedicated push for the July 30 ceremony.
The Challenge
Fitness and lifestyle brands talk past everyone over forty. LAFO40 is the correction — apparel for people still lifting, still living — and it needed brand, store, content, and channels from one partner.
The Approach
- Brand & GTM — Love and fitness over forty, positioned warm and inviting rather than hard-edged gym.
- Design & Build — Full e-com design pass, reviewed end-to-end on video with the founders.
- Commerce — Stripe wired for a clean, trusted checkout.
- Content & Channels — AI-assisted production feeding managed FB + IG.
The Outcome
Brand, store, and content system through structured founder review — palette warmed, copy tightened, Stripe wired, channels handed to Forjwell to run.