The Stone Behind The Screen

62-Day Exhibition14 Campaign Assets501(c)(3) · Alexandria, VA
Lipanda Foundation — Campaign Visual · The Stone Behind The Screen

Coltan is in every phone screen — its human cost in the DRC goes unseen. The campaign's job: get the whole city through the door, and donations through the site.

01

Creative Direction

One museum-grade visual concept to carry a two-month exhibition.

02

Print System

Exhibition + opening-ceremony designs, print-ready and digital.

03

Social Series

Ten posts sequenced like a story arc, full copy included.

04

Film & Publish

Two scripted films, published across IG, FB, and a new LinkedIn.

Art direction, two flyer/poster systems, a ten-post series, two short films, managed publishing, and a LinkedIn built from zero.

Creative DirectionPrint DesignSocial CampaignVideo ScriptingLinkedIn Setup
IllustratorPremiere ProInstagramFacebookLinkedInCanva
  • What is coltan?4 slides
  • Artist spotlight IStory + works
  • Artist spotlight IIStory + works
  • Opening ceremonyJul 30
  • The askDonation CTA
62
10
2+2
3
Awareness, engineered for a cause.

A complete campaign engine live before opening night — first assets published ahead of July 10, dedicated push for the July 30 ceremony.

The work you're doing for French-speaking and Congolese families deserves a campaign that gets the whole city through the door.

Forjwell × Gogo Kupa · Lipanda Foundation

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