bambam
The storefront the campaigns drive to — organic bamboo and merino essentials, womenswear and menswear.
Visit Live Site →A New York luxury sustainable-basics label with multi-million-dollar ambitions and no growth engine. Forjwell runs the whole stack — strategy, content, paid, brand, reporting.
Brand Codification
Cream mornings, 2am indie-sleaze black — locked into a full identity book.
Creative Production
Studio content library, carousels, AI ad creative, motion logo assets.
Paid Acquisition
Four Meta campaigns; clicks bought at $0.24–$0.42.
Accountability
9-page branded analytics report, itemized spend, weekly cadence.
Conversion Pivot
Follower-objective creative and shop CTAs ahead of physical retail.
Identity book, ad creative systems, content library, sales copy suites (6×6×6), motion assets, and branded analytics reporting.
1,835 accounts reached, 53.7% of views ad-driven, profile visits up from near zero — now pivoting to conversion ahead of the retail launch.
“The energy is there and the reach is real — now the conversion engine is being built to match it.”
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