LAFO40
The full e-commerce site — designed, built, and shipped by Forjwell. Live now.
Visit Live Site →Fitness and lifestyle brands talk past everyone over forty. LAFO40 is the correction — apparel for people still lifting, still living — and it needed brand, store, content, and channels from one partner.
Brand & GTM
Love and fitness over forty, positioned warm and inviting rather than hard-edged gym.
Design & Build
Full e-com design pass, reviewed end-to-end on video with the founders.
Commerce
Stripe wired for a clean, trusted checkout.
Content & Channels
AI-assisted production feeding managed FB + IG.
Brand strategy, a complete e-commerce site with Stripe, an AI content system, and managed social across both channels.
- Brand & GTM strategyDone
- Full site design passDone
- Video walkthrough reviewDone
- Palette warm-up + copy editDone
- Stripe integrationWired
- FB + IG managementLive
Brand, store, and content system through structured founder review — palette warmed, copy tightened, Stripe wired, channels handed to Forjwell to run.
“Looks good… it should be warm and inviting to everybody.”
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