Solace had strong product-market fit but a brand identity that looked like every other clean-beauty label on the shelf. Repeat purchase rate was stalling and CAC was creeping up as paid channels saturated.
Rebuilt brand identity and packaging system around a distinct visual language
Redesigned the post-purchase lifecycle with email/SMS sequencing tied to replenishment cycles
Introduced a loyalty tier structure to reward repeat behavior
Within two quarters, LTV climbed 218% as repeat purchase rate and average order value both rose, reducing dependency on new-customer acquisition spend.
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