— The Challenge
Verge relied almost entirely on paid acquisition with zero organic pipeline, leaving the business exposed to rising CPCs and platform policy changes.
— The Approach
01
Built a topical authority content architecture from the ground up
02
Implemented technical SEO and Answer Engine Optimization for AI-driven search
03
Stood up a content production system with editorial governance
— The Outcome
312% Organic Growth
Organic sessions grew 312% in nine months, with organic now accounting for a third of new trial signups.
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