— The Challenge
Halcyon was expanding into six new markets simultaneously with no centralized system to manage local campaigns, lead routing, or lifecycle messaging.
— The Approach
01
Built a unified CRM and marketing automation backbone across all locations
02
Designed location-aware lifecycle and retention flows
03
Stood up attribution infrastructure to compare market performance side-by-side
— The Outcome
6 Cities Launched
All six markets launched on schedule with centralized reporting, cutting per-location marketing ops overhead by more than half.
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