Performance · Retail

Atlas Outfitters

4.7X ROAS

— The Challenge

Atlas was spending aggressively on Meta and Google with a 1.8X blended ROAS, unprofitable once factoring in returns and fulfillment costs.

— The Approach

Audited and rebuilt the full-funnel tracking and attribution setup

Rebuilt ad creative around a conversion-tested hook library

Restructured campaign architecture around profitability, not just ROAS

— The Outcome

4.7X ROAS

Blended ROAS improved to 4.7X within 60 days, with spend scaled 3X while maintaining profitability targets.

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