Suncare / CPG
Vacation Inc.
2.1× mobile conversion; higher AOV via bundles and checkout cross-sell.
Problem & context
While their 1980s nostalgia branding was highly viral, the digital execution needed structural refinement to maximize backend revenue systems and increase AOV.
Balancing viral, aesthetic-heavy top-of-funnel marketing with ruthless, frictionless backend conversion architecture.
Objectives
Increase the conversion rate of viral social traffic into multi-product purchasers.
Challenges
Ensuring the highly stylized, retro brand aesthetic did not interfere with modern UX/UI best practices for mobile checkout.
Solution
Utilized Lovable to rebuild product landing pages. Kept the brand aesthetic but instituted strict geometric alignment and the golden ratio. Built bundle builder pages that felt like vintage travel agency forms but operated with modern, fast React architecture.
Impact
Boosted mobile conversion rates by 2.1x and increased AOV by seamlessly cross-selling auxiliary products at checkout.
Marketing stack
Lovable, Shopify Plus, TikTok Ads, Rebuy
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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