Pet Care / CPG
Sundays for Dogs
2.5× mobile conversion; +30% Day-1 subscription opt-in.
Problem & context
A high bounce rate on mobile product pages hindered the brand's ability to communicate the health benefits of air-dried, human-grade dog food versus standard kibble.
A comprehensive Conversion Rate Optimization (CRO) and user-experience overhaul focused entirely on frictionless subscription onboarding.
Objectives
Increase the conversion rate of paid social traffic and boost the lifetime value (LTV) of new customers.
Challenges
Condensing complex nutritional science into a scannable format without overwhelming the user or relying on cartoonish pet industry tropes.
Solution
Stripped away visual clutter to implement a streamlined, quiz-based onboarding funnel. Applying the art of reduction, we focused the user's attention solely on immediate benefits. Dynamic ROI-driven tracking was integrated to monitor quiz drop-off points, refining copy to address buyer hesitation.
Impact
Boosted mobile conversion rates by 2.5x and increased the Day-1 subscription opt-in rate by 30%.
Marketing stack
Optimizely, Meta Ads, Klaviyo, Typeform
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Average ROAS
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Revenue Generated
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Industries Dominated
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