Premium eCommerce
Fellow Products
+34% landing page conversion, −18% blended CAC, scaled MRR with high-ticket bundles.
Problem & context
Despite organic loyalty, paid acquisition suffered from low-converting traffic. Standard eCommerce templates failed to communicate the museum-quality refinement and engineering precision of their high-end coffee grinders to a broader US audience.
A complete overhaul of the paid social funnel, replacing standard product grids with highly editorial, single-product landing pages designed to elevate perceived value.
Objectives
Decrease Meta Customer Acquisition Cost (CAC) and scale daily spend without sacrificing the brand’s minimalist, design-forward identity.
Challenges
Balancing aggressive direct-response conversion tactics with a strict brand architecture that demands heavy negative space and quiet luxury.
Solution
Deployed Lovable to rapidly prototype and split-test ultra-minimalist landing pages. We utilized the golden ratio in layout structures and integrated Answer Engine Optimization (AEO) to capture high-intent, long-tail search queries regarding premium coffee setups.
Impact
Increased landing page conversion rate by 34%, reduced blended CAC by 18%, and scaled MRR through high-ticket bundle purchases.
Marketing stack
Meta Ads, Lovable, Google Search Ads (AEO), Shopify Plus
Average ROAS
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X
Revenue Generated
$
0
M
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Industries Dominated
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