Beauty & Wellness
Canopy
−42% TikTok CPA in 30 days; +25% filter subscription opt-in at checkout.
Problem & context
Scaling user acquisition on short-form video platforms resulted in rapid creative fatigue. The brand needed native-feeling video creative that educated consumers on the beauty benefits of filtered humidification without high production costs.
Implemented an AI-driven, high-velocity video testing system to discover winning creative hooks while maintaining a clinical, premium aesthetic.
Objectives
Lower CPA on TikTok and increase subscription attach rates for device filters.
Challenges
Producing enough high-quality variations to beat algorithm fatigue while avoiding the cluttered, overly salesy aesthetic common on TikTok.
Solution
Built a strict ROI-driven creative system. Utilizing Higgsfield, we generated realistic, cinematic video advertisements demonstrating the product in minimalist, historic residential interiors (avoiding generic modern high-rise backdrops). Winning hooks were paired with high-converting advertorial pages.
Impact
Slashed CPA by 42% in 30 days and increased the filter subscription opt-in rate by 25% at checkout.
Marketing stack
TikTok Ads, Higgsfield, Postscript, Unbounce
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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