Beauty & Skincare
True Botanicals
+22% 60-day repeat purchase; +35% email-attributed revenue in one quarter.
Problem & context
Profitable customer acquisition was offset by a generic post-purchase funnel, leading to a drop-off in second purchases for high-ticket biocompatible skincare lines.
An overhaul of the post-purchase customer journey, focusing on aesthetic social proof, educational flows, and retention marketing.
Objectives
Increase the 60-day repeat purchase rate and maximize LTV from paid social channels.
Challenges
Educating users on the compounding benefits of natural skincare, requiring patience and routine unlike immediate-effect cosmetics.
Solution
Replaced transactional emails with a beautifully designed 30-day Skin Journey series utilizing Apple-level minimalism. Integrated AEO principles into post-purchase content, answering specific search queries about barrier repair to keep users engaged and confident.
Impact
Increased 60-day repeat purchase rate by 22% and boosted overall email-attributed revenue by 35% in one quarter.
Marketing stack
Klaviyo, Postscript, Shopify Plus, Meta Ads
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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