Home Textiles
Parachute Home
+18% bundle AOV; +30% bundle builder completion rate.
Problem & context
The brand needed to increase profitability on first-time purchases by driving users toward high-ticket bedding bundles rather than single items (like pillowcases).
A brand architecture and CRO realignment focusing on lifestyle aspiration and frictionless bundle purchasing.
Objectives
Increase AOV and improve the UX of complex, multi-variant bundle selection.
Challenges
Designing a bundle interface that allows users to select multiple colors, sizes, and fabric types without the page becoming visually cluttered or confusing.
Solution
Re-engineered the bundle builder using strict architectural minimalism. Replaced cluttered swatches with clean, geometric selection tiles. Marketing visuals featured textiles in historic homes with high ceilings and heritage architecture to maintain a grounded, premium feel.
Impact
Increased Bundle AOV by 18% and improved the completion rate of the bundle builder funnel by 30%.
Marketing stack
Optimizely, Meta Ads, Pinterest Ads, Custom Shopify App Build
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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