Home Goods
Material Kitchen
Break-even ROAS to sustained 2.8× ROAS within 60 days.
Problem & context
The brand was bleeding ad spend on engagement-bait videos that drove vanity metrics (likes/shares) but failed to translate into actual cookware sales.
Pivot from engagement-focused social media to a strict, ROI-driven performance marketing structure.
Objectives
Establish a predictable MER (Marketing Efficiency Ratio) and scale direct-response conversions.
Challenges
Retraining the creative approach to prioritize conversions over aesthetic virality, without losing the brand's refined visual identity.
Solution
Audited and rebuilt tracking infrastructure. Deployed rapid-fire, direct-response video ads via Higgsfield highlighting the specific, engineered benefits of their knives and pans. Traffic was funneled into single-offer landing pages utilizing stark minimalism to convey culinary authority.
Impact
Transformed a break-even ROAS into a sustained 2.8x ROAS within 60 days.
Marketing stack
Triple Whale, Meta Ads, Higgsfield, Unbounce
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Average ROAS
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Revenue Generated
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Industries Dominated
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