Men's Grooming
Huron
3× daily ad spend at target CAC; share shift from drugstore incumbents.
Problem & context
Scaling past early adopters required converting men who typically bought drugstore body wash, requiring a shift in perceived value and education.
A high-velocity creative testing protocol paired with mobile-first advertorial landing pages.
Objectives
Scale customer acquisition while maintaining a profitable MER, and educate the consumer on product quality.
Challenges
Breaking consumer habits and justifying a premium price point in a highly commoditized category.
Solution
Deployed Higgsfield to create rapid, visually satisfying product texture videos. Routed traffic to Lovable-built landing pages that stripped away marketing fluff, focusing on dermatological facts and superior ingredients. Geometric layouts made information digestible on mobile.
Impact
Scaled daily ad spend by 3x while maintaining target CAC, successfully capturing significant market share from legacy drugstore brands.
Marketing stack
Higgsfield, Lovable, Meta Ads, Postscript
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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