Food & Beverage / CPG
Graza
3× Google Search revenue in 6 months; predictable acquisition engine.
Problem & context
While the brand's playful packaging drove initial virality, they needed to mature their digital presence to capture older, higher-income home chefs searching for premium olive oil.
A visual maturation and AEO search strategy designed to capture high-intent culinary traffic.
Objectives
Scale Google Search revenue and increase subscription retention for their Drizzle and Sizzle products.
Challenges
Retaining brand identity while removing overly cartoonish digital elements that hindered high-ticket culinary credibility.
Solution
Refined the brand architecture for web. Built AEO-focused landing pages answering complex culinary queries (e.g., smoke point of finishing oils). Replaced cluttered graphics with clean, high-contrast lifestyle imagery. Implemented strict revenue tracking to measure LTV of search-acquired versus social-acquired customers.
Impact
Scaled Google Search revenue by 300% in 6 months, establishing a highly profitable, predictable customer acquisition engine.
Marketing stack
Google Search (AEO), Shopify Plus, Recharge, Klaviyo
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Average ROAS
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Revenue Generated
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Industries Dominated
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