Luxury Lifestyle / Wellness
Flamingo Estate
3× VIP subscription tier; CPA below luxury benchmarks.
Problem & context
Scaling the brand's digital presence required translating the hyper-sensory, physical experience of their historic Californian estate into scalable paid social ads.
A brand architecture and high-ticket acquisition campaign rooted in heritage, utilizing cinematic video and zero-clutter design.
Objectives
Acquire high-net-worth subscribers for their premium seasonal produce and wellness boxes.
Challenges
Maintaining absolute prestige and exclusivity while running mass-market Meta and Google campaigns.
Solution
Bypassed standard product-focused ads. Ran cinematic, Higgsfield-generated tours of the estate's historic architecture and gardens, strictly adhering to realistic proportions. Directed traffic to stark, single-field waitlist and subscription pages that utilized industrial typography.
Impact
Scaled the VIP subscription tier by 300% and maintained a CPA significantly lower than luxury category benchmarks.
Marketing stack
Meta Ads, Higgsfield, Shopify Plus, Custom Landing Pages
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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