Beauty & Haircare
Crown Affair
+150% organic traffic; ritual haircare category leadership.
Problem & context
The brand needed to educate the US market on the concept of ritual haircare (taking time to brush/oil hair) rather than quick-fix styling products.
An Answer Engine Optimization (AEO) and content marketing sprint designed to capture high-intent queries regarding hair health and scalp care.
Objectives
Dominate search visibility for long-tail, educational haircare queries and drive organic product discovery.
Challenges
Outranking massive legacy beauty conglomerates on highly competitive search terms.
Solution
Built a library of deep-dive, beautifully formatted editorial pages answering complex questions asked to AI search engines. Visual assets generated via Higgsfield featured the products in historic, monumental bathhouses to reinforce the timeless nature of the brand's rituals.
Impact
Increased organic traffic by 150% and established the brand's handmade brushes as the definitive market leader for ritual haircare.
Marketing stack
AEO Strategy, Google Search Console, Webflow, Pinterest Ads
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Average ROAS
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Revenue Generated
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Industries Dominated
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CASE STUDIES
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