Consumer Electronics
Courant
2.1× ROAS; corporate gifting wins from elevated brand presentation.
Problem & context
Standard tech-accessory marketing relied on spec-heavy, cluttered landing pages that cheapened Courant’s Italian leather and Belgian linen wireless chargers.
A brand realignment emphasizing interior design and architectural aesthetics over standard consumer electronics marketing.
Objectives
Dominate high-intent search for luxury desk setups and increase direct-to-consumer ROAS.
Challenges
Marketing a tech product to an audience that actively despises traditional, plastic tech aesthetics.
Solution
Stripped all technical jargon from top-of-funnel ads. Rebuilt landing pages using Lovable with strict geometric, industrial wordmarks and massive negative space. Product photography featured the chargers against the silhouettes of historic, brutalist architecture.
Impact
Increased ROAS by 2.1x and secured high-volume corporate gifting accounts due to the elevated brand presentation.
Marketing stack
Lovable, Google Search Ads, Klaviyo, Meta Ads
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Average ROAS
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Revenue Generated
$
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Industries Dominated
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CASE STUDIES
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