Home Goods / eCommerce
Caraway Home
Pinterest became the #2 acquisition channel in 3 months; +22% Q4 revenue.
Problem & context
Saturated core audiences on Meta required the brand to aggressively open new acquisition channels to maintain hyper-growth into Q4.
A cross-channel expansion strategy leveraging Pinterest and YouTube to capture high-intent visual searchers and home-design enthusiasts.
Objectives
Diversify the media mix, reduce reliance on Meta, and capture consumers during the inspiration phase of kitchen remodeling.
Challenges
Adapting standard ad creative to perform natively on Pinterest, where users demand aesthetic inspiration rather than direct-response pitches.
Solution
Engineered an ROI-driven system bridging inspiration with conversion. Created highly stylized boards featuring cookware in beautiful, neutral-toned kitchens. Used Higgsfield to subtly animate elements for YouTube bumpers. Traffic directed to high-converting, fast landing pages.
Impact
Pinterest became the second most profitable acquisition channel within 3 months, driving a 22% increase in Q4 revenue.
Marketing stack
Pinterest Ads, YouTube Ads, Higgsfield, Google Analytics 4
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Average ROAS
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Revenue Generated
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Industries Dominated
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